Mobile phone penetration has hit 79% of the population in Ireland. In comparison, Internet access stands at just 34%. On top of this, over 1.5 billion text messages were sent in Ireland last year. That is an average of 512 SMS per mobile phone. The figures speak for themselves. No other medium can boast such penetration. See the Office of The Director of Telecommunications Regulation (ODTR) website for more statistics and trends regarding the usage of mobile phones.

It is easy to send bulk SMS messages. All you need is Internet access, and you can pre-programme when different messages are broadcast.

SMS (text) messages are delivered almost instantly. At just 5.5 cent (Euro) a message, communicating with people is less than a quarter of the price of a one minute mobile call. Unlike telephone calls, with SMS you never get the engaged tone. SMS can be read when convenient to the recipient and sent when convenient to the sender - everyone saves time and avoids delay.



When SMS text messages are received, they are received in full, even in areas of poor reception. No more lengthy conversations spelling out simple facts. More time can be devoted to the things that really matter. The written nature of text prevents verbal
misunderstanding. The 160 character limit on message length prevents waffle. When you have to get the message across quickly, SMS lets you do it. No waiting for the person to pick up their voice mail, check their e-mail or phone their assistant. As soon as the information is available, it is sent to the phone and is ready for the recipient to read.



SMS can be used to great affect as a targeted permission marketing tool. SMS allows you to send personalised messages to any mobile. Well executed marketing campaigns will be spam free because by law people must positively opt-in to receive messages. This increases the advert's potential. For a small fee, you can also check which of your numbers are operational, thus ensuring that your messages are reaching their target.