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One of the first questions that our clients ask is how they
develop their community of mobile numbers. There are two main options
that we recommend:
A Target Number >>
TextByNumbers provides a mobile phone number which you can use
to let people send YOU text messages. So for example:
"TEXT the word 'travel' to 086-868 0002 and hear all the
latest travel updates"
Everyone who sends a message to this number will have their number
recorded in your in-box. All these numbers can then be transferred
into a group e.g. the last-minute travel group, the student group
etc.
The great thing about this number is that you can display it on
all your advertising very easily. So for example, if you run a nightclub,
print the number on all your fliers and posters. Using this method
should grow your database of numbers quite quickly without physically
approaching every single potential customer.
Collect peoples' numbers manually
>>
Some of our clients prefer to collect numbers manually, frequently
running a competition where people need to submit their mobile number
on an application form.
The most important issue to remember is that people must opt-in
to receive messages from you. When people are writing their number
on the application form, they must tick a box that states something
to the effect that "I agree to accept text messages from company
x". This complies with the data protection and ensures that
any messages sent to people aren't unsolicited spam.
Sending unsolicited to messages to people is soon to be made illegal
across the EU. Phorest TextByNumbers has a strict anti-spam policy
to which all its clients must subscribe.

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